Twizzler's Filled Twist Smoothies



Twizzler’s Filled Twist Smoothies


Bringing the taste of summer to the everyday, Hershey’s wanted to offer its Twizzler’s Filled Twist flavors from their Flavors of America collection year-round. To help achieve this, I designed laydown bags that incorporated the flavors of summer smoothies with the existing Twizzler’s look. I developed a simple, illustrative style that embodies the relaxed feelings one gets at the beach and also brings out the distinctive flavors Twizzler’s Filled Twists.

Client: Hershey’s
Creative Director: Matt Kennedy
Art Director: Rebecca Doran
Graphic Design: Arren Dawinan

GDUSA 2019 Packaging Design Award