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Twizzler's Filled Twist Smoothies

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Twizzler’s Filled Twist Smoothies

packaging

Bringing the taste of summer to the everyday, Hershey’s wanted to offer its Twizzler’s Filled Twist flavors from their Flavors of America collection year-round. To help achieve this, I designed laydown bags that incorporated the flavors of summer smoothies with the existing Twizzler’s look. I developed a simple, illustrative style that embodies the relaxed feelings one gets at the beach and also brings out the distinctive flavors Twizzler’s Filled Twists.

Client: Hershey’s
Creative Director: Matt Kennedy
Art Director: Rebecca Doran
Graphic Design: Arren Dawinan

GDUSA 2019 Packaging Design Award

 
 
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