Twizzler’s Filled Twist Smoothies
Bringing the taste of summer to the everyday, Hershey’s wanted to offer its Twizzler’s Filled Twist flavors from their Flavors of America collection year-round. To help achieve this, I designed laydown bags that incorporated the flavors of summer smoothies with the existing Twizzler’s look. I developed a simple, illustrative style that embodies the relaxed feelings one gets at the beach and also brings out the distinctive flavors Twizzler’s Filled Twists.
Creative Director: Matt Kennedy
Art Director: Rebecca Doran
Graphic Design: Arren Dawinan
GDUSA 2019 Packaging Design Award